- campaign cam‧paign [kæmˈpeɪn] noun [countable]a planned series of actions that are intended to achieve something or persuade people to do something:
• The charity has launched a campaign to end the trade in rhinoceros products.campaign for/against
• the miners' campaign against pit closurescampaign a campaign to do something
• a campaign to convince investors that Swindon is the most desirable business site in the worldˈadvertising camˌpaign MARKETINGan organization's programme of advertising activities over a particular period of time with specific aims, for example to increase sales of a product:
• The company ran an advertising campaign for its drink products that was targeted at teenagers.ˈdrip camˌpaign MARKETINGa way of advertising a product or service in which advertisements are shown repeatedly over a long period of timeˈsales camˌpaign MARKETINGa series of events or activities aimed at advertising a product and increasing sales; = SALES DRIVE:
• It said its aggressive sales campaign has helped boost sales.
* * *Ⅰ.campaign UK US /kæmˈpeɪn/ noun [C] POLITICS, MARKETING► a planned series of activities that are intended to achieve a particular aim: »
The convention and visitor bureaus announced a $5 million marketing campaign.election campaign »
The Opposition leader launched his election campaign.launch/mount/start a campaign »
The university has launched a campus-wide campaign to reduce use of fossil fuels.Ⅱ.campaign UK US /kæmˈpeɪn/ verb [I]► to organize a series of activities to try to achieve something: campaign for/against sth »
He won the election in November by campaigning against a tax increase.
Financial and business terms. 2012.